Range Mfg. Co.

I founded Range Manufacturing Co. in 2016 as both a creative outlet and a way to serve people who simply enjoy being outside. The idea was never to speak only to hardcore adventurers. It was for anyone who likes stepping into the woods behind their house, taking weekend hikes, camping with friends, or exploring city neighborhoods on foot. The brand was built around the simple love of being outdoors and the belief that you do not need a national park permit to feel connected to nature.

I partnered with my friend Matt Lehman to create the logo and core brand language, then carried that vision through the design system and product development. I designed two jackets from the ground up, produced overseas, along with hats, shirts, and other soft goods. The visual approach mixed clean structure with raw, textured elements to reflect the blend of urban and natural environments where people actually spend their time. Everything, from the typography to the materials, carried the idea of gear made for life on and off the grid. Looking back, it remains one of the projects I am most proud of because it let me work across everything, from lifestyle and product photography to social content, website design, and the full range of brand touchpoints. It also gave me the chance to build real products from scratch and connect design thinking to something people actually use in life.