GoDaddy dotTV

Executive Brand Creative Director: Fiona Parkin, Brand Creative Director: Chris Rushing, Art Director: Kaeli Justus, Designer: Brad Davis, Lead Brand Writer: Time Barrow, Sr. Writer: Adam Lisabeth, Sr. Motion Graphics Lead: Courtney Hannibal, Motion Graphics: Sean Deegan, Digital Creative Director: Rolf Jensen, Digital Art Director: Adam Sandoval, Sr. UX Designer: Andrew Tamala, UX Engineer: Oguzhan Curavci, UX PM: Bailey Underwood, Social Creative Director: Rei Rocha, Designer: Christy Kintzel, Designer: David Bogarin Ureñaf, Writer: Crystal Boersma, Project Manager: Brad Holschen, Sr. Brand Manager: Nick Deyo, Brand Manager: Molly Martinez, Account Manager: Jessica Hunter

GoDaddy brought me in to help launch and define the identity for their .TV top level domain. My role was to build a cohesive brand system that could speak directly to content creators, streamers, filmmakers, and anyone building an audience through video.

We started with a simple spark: the classic TV color bars that appeared when broadcasting signed off. They felt familiar and nostalgic, but also bold and inherently digital. I used that palette as the foundation for a flexible system where the color bars became framing devices, typographic accents, motion cues, and layout structures across the campaign.

From there, I developed a series of high-energy compositions designed to live across web, social, paid media, and launch assets. The system bridged old broadcast DNA with the modern landscape of streaming, gaming, and online entertainment. Everything rolled up into a clear positioning: .TV is the domain for anything watchable. It gives creators a place to grow their voice and signal that what they make is worth seeing.