GoDaddy dotTV

Executive Brand Creative Director: Fiona Parkin, Brand Creative Director: Chris Rushing, Art Director: Kaeli Justus, Designer: Brad Davis, Lead Brand Writer: Time Barrow, Sr. Writer: Adam Lisabeth, Sr. Motion Graphics Lead: Courtney Hannibal, Motion Graphics: Sean Deegan, Digital Creative Director: Rolf Jensen, Digital Art Director: Adam Sandoval, Sr. UX Designer: Andrew Tamala, UX Engineer: Oguzhan Curavci, UX PM: Bailey Underwood, Social Creative Director: Rei Rocha, Designer: Christy Kintzel, Designer: David Bogarin Ureñaf, Writer: Crystal Boersma, Project Manager: Brad Holschen, Sr. Brand Manager: Nick Deyo, Brand Manager: Molly Martinez, Account Manager: Jessica Hunter

GoDaddy brought me in to help launch and brand their .TV top level domain. The goal was to create an identity that spoke directly to content creators, streamers, filmmakers, and anyone building an audience through video. We started with a simple spark: the classic TV color bars that used to appear when broadcasting signed off. They were a perfect visual anchor, familiar and nostalgic, but also bold and digital. I used that palette to build a dynamic system where the color bars acted as framing devices, type accents, and layout elements across the campaign.

From there, I created a series of energetic compositions that leaned into the fast, creator-driven world .TV was built for. The look connected old broadcast DNA with the modern landscape of streaming, social media, gaming, and online entertainment. The message was clear: .TV is the domain for anything watchable. It gives filmmakers, YouTubers, Twitch streamers, TikTok creators, and everyday entrepreneurs a place to grow their voice and signal that what they make is worth seeing.