Nike Vision Move To Zero 24

Art Direction, Design, & Retouching for Nike Vision Move To Zero 2024 Campaign

CD: Built / Brian Brooks AD: Brad Davis

Photography: Matt Coughlin Animation: Bryan Barger

Nike Vision launched a new line of recycled frames as part of Nike’s larger Move to Zero initiative, and I was brought in to art direct and design the 2024 campaign. The idea started with collage, since collage is all about reuse. Each model was paired with a unique collage layout that felt like its own small art piece, combining cut shapes, textures, and color in a way that showcased both the frames and the design language people expect from Nike.

From there, I built a look that could flex across every touchpoint. We focused on strong portraits with the eyewear front and center, using the collage elements to add energy without distracting from the product. The campaign rolled out across digital, print, retail, and OOH, with each execution feeling distinct but still part of one cohesive visual story.