Nike Vision Aero launched with a focus on speed and airflow, built around frames engineered with in-frame ventilation to reduce drag. I helped co-art direct the Holiday 2021 campaign, starting with research into aerodynamics, airflow patterns, and long exposure photography. That exploration led us to a visual idea built around streaks of light that mimic the movement of air. When photographed in long exposure, the light created dynamic trails that wrapped around the athlete and reinforced the concept of faster performance through better airflow.
I built out the image treatments, framed the compositions, and helped shape how the athlete should feel in the shots: powerful, explosive, and built for speed. The final visuals combined the long exposure light trails with strong portrait and action photography to show the glasses working in context. The result was a look that tied the product story, the engineering, and Nike’s high design standards into one cohesive visual idea.
