Nike Vision Retail

Art Direction & Retouching for Nike Vision Endcards

CD & Design: Built / Brian Brooks AD: Brad Davis

3D: Bryan Barger

Nike Vision needed a set of end card visuals for in-store displays, each one tied to a specific sport category like golf, gym training, aerobics, and baseball. My role was to concept and art direct a visual approach that connected the eyewear to each activity in a clear and memorable way. The idea centered on building small 3D environments that used textures, materials, and environmental cues pulled from each sport, giving every card its own identity while still feeling part of the same family.

Once the concepts were developed, the scenes were built in 3D, and I stepped in to enhance the final images through retouching and compositing. The goal was to bring extra polish, clarity, and depth to the environments so the glasses sat naturally within the space. The result was a set of end cards that felt clean, modern, and sport-specific, giving retail displays a stronger visual story at a glance.