Dragon Alliance — Selected Works

Dragon Alliance came to me with a brand that felt dated and needed a fresh point of view. My role was to help explore new creative directions, update the look and feel, and bring more energy into how the products and photography showed up across their digital presence.

I helped develop early concepts for a new website layout that felt modern and visually engaging. The focus was on showcasing products in a more dynamic way and giving the brand room to breathe. I looked at the competitive space to understand what others were not doing and pushed the design toward something bolder and more current.

Their lifestyle photography had strong raw material, but it lacked a unified look. I helped bring consistency to color, contrast, brightness and overall tone. This created a tighter visual identity across the site and helped their products feel more premium.

Dragon wanted a set of fun and elevated treatments for select images. I explored multiple directions and delivered options that added style while still connecting back to the brand.

For the Danny Davis signature line, I created a composite for their website that felt high end and tied into the updated visual language. The goal was to keep the personality of the athlete while elevating the product storytelling.